Caught this over at Weasel Zippers.Which kind of sinks the idea that we're living in an era of science. Lots of people have no problem believing in the alignment of the stars to guide and influence their lives and to make excuses for their behavior.
Why do so many millennials believe in horoscopes?
We’re a generation that largely resists labels and refuses to be categorised, so it’s curious that so many millennials obsessively read their horoscopes.
According to a study, 58 per cent of 18-24-year-old Americans believe astrology is scientific.
The study also revealed that skepticism of astrology is decreasing, and indeed you don’t have to look far online to find the strong community of young, cool, perfectly normal people who obsess over their zodiac signs.
Some of the most popular websites amongst under-30s regularly post articles about star signs:
Broadly, for example, publishes daily horoscopes, and Your Tango’s most popular articles are often astrology-based reads such as “The Pros And Cons Of Marrying Him, Based On His Zodiac Sign” and “The PERFECT Travel Destination For Your Zodiac Sign.”
All this suggests there really is a huge appetite for astrology among millennials. But why?
Astrology gives people an excuse for their less than positive traits or actions - “It’s not my fault I’m bad at decision-making, it’s just because I’m a Libra,” someone might say.
Or “I can’t help being emotional right now - the full moon is in Cancer.”~snip~